Messaging For Walking Advocacy

Walking advocacy carries its own set of needs around communications and marketing. What works for messaging bike-friendliness may not work for messaging walkability. From touting vibrant main streets to elevating the health benefits of regular exercise, a unique set of messages can be best for effective walking advocacy. On a recent Alliance Mutual Aid Call, leading walking advocates discussed their hardest-learned lessons about effective messages to communicate the urgent need to boost walkability (Lisa Quinn - Feet First, Tony Dang - California Walks, Brendan Kearney - WalkBoston). Check out the below notes for an overview of all we discussed. Alliance members can also listen to a call recording and see additional resources from the panelists in the Resources Library.
Publication: 
Alliance for Biking & Walking
Publication Date: 
Monday, December 2, 2013